By Becky Clark
When we first started our strategic planning in 2017, we thought about how to move forward and two themes came to mind – Relevancy and Perception. We asked ourselves:
- As a non-profit that works towards educating, inspiring, and transforming lives of our members – are we doing all that we can to fulfill our mission?
- Is OPA evolving with the needs of today’s ceramic artists?
- Are we relevant?
- What are ceramic artists looking for when they consider joining OPA?
- What is the public perception of OPA, and is the perception good, bad, or even true?
As we move toward the future, we are thoughtfully considering answers to these questions. We have our sights set on a clay center that will provide learning and teaching opportunities for all generations. It will promote our members’ work through exhibitions and sales, and provide affordable studio space for working artists.
To accomplish this dream, we are focusing on our members and member benefits. We are addressing relevancy head on by determining the needs of today’s artists and members. We are addressing perception by narrowing our focus on demonstrating and communicating the value of our organization.
We have to clearly communicate our mission and vision to everyone. We have to engage and empower our members to take an active role, not just in Ceramic Showcase, but also in OPA. And we have to shift our perception by changing the way we behave as well as how we’re seen. We are taking a first step by creating a new visual identity and branding system that speaks with one unified voice and vision. It will ensure that the perception of OPA is this: we are relevant, and we are an important part of the arts ecosystem in our community. Take a look at our first round of branding design – [link to PDF]
Our Vision Statement:
Leaving Our Mark
Every maker leaves a mark, an impression made by the creative process, that reflects our spirit and our humanity. Our clay community also leaves a mark – not just on our work – but on each person we connect with, for the rest of their lives. Whether they are artists or art lovers, teachers or students, we welcome all generations to discover and express their creativity through clay. By feeding their curiosity, inspiring their artistic growth and empowering them to live creative lives, we help each person flourish throughout their ceramic journey. Our legacy is to leave a lasting impression – in our classrooms, studios, galleries, neighborhoods and the clay community at large.
Please join us on this journey and ask OPA leadership how you can help us achieve our dream!